How To Promote a Craft business
Here are some effective ways to start promoting your craft business. You have the passion, talent, skill, and equipment to take your business to the next level.
For some reason, your business doesn’t seem to be growing despite all of your efforts to build your brand. You’ve tried doubling your effort but the result is minimal.
For some others, you’ve been stuck in the same position for a long time now. You realized it’s been months, years, but your business isn’t scaling.
These some helpful ways to get selling.
How to Promote Your Craft Business
1. Build Up Your Brand
If you are going to get your handmade items sold, you need to brand your business. To get the benefit of a professional, you need to be one. Brand your business.
Choose a name (not your personal name) and register it with your own website or Etsy shop. Did you know that Amazon also has an Amazon Handmade section?
Design a simple minimalistic logo. Join top social media platforms like Instagram and Facebook and create your pages.
Make sure your branding is all the same. So that means the same logo, same colors and same packaging. Let’s get professional.
2. Start your etsy shop
If there is one thing having a business website does, is that it makes you look legit and professional for your business.
It also helps you in marketing your products and services which is super important to grow your inventory and brand.
Learn about SEO and how to rank on Etsy and Google and keep up with your shop updates.
3. Create Promotional Tools To Reach Your Target Audience
Now that we’ve established a brand and a shop, it’s time to get your business promotional tools together.
Fliers, posters, business cards are all great tools to help boost your business reach locally.
And make sure when you are putting posters around, that the link to your Etsy shop is highly visible.
4. Tell People About Your Business
As much as we know that digital marketing and promotions go a long way, we also can’t deny the fact that advertising by mouth is really effective.
To do this you can start a blog and get some blog posts up that tell everyone about what you do. Another way is to start your own craft YouTube channel.
See our top blog post ideas for your crafting business.
5. Add Incentives To Your Marketing
Incentives work like magic. They always have a way of encouraging people to do things.
You can start a loyalty program that gives customers a reason to come back to your shop. And let’s not forget to include referral bonuses for sharing with their friends and family members.
Another way to use incentives is to include a discount code for their next order, or a buy one get one free!
And do not underestimate the power of a simple thank you card with a discount code for a future purchase.
6. Use Advertisements
Advertisement is one effective way to promote your business. Partner up with influencers. Find the top gift guides online and try to get your products into them. Read all about how to get featured in a gift guide for more info.
The ideal is to take advantage of the wide reach of these mediums to promote your business.
7. Use Social Media Effectively
Social Media is the best and fastest way to get anything viral. Utilizing this will go a long way to promoting your business. Most social media giants run promotions that you can take advantage of.
You can self-promote your work too. Ensure you display your remarkable work and gain followers. Keep the account active by getting your followers to engage in your post.
Post on your social media every single day and don’t forget to make Instagram Reels about your work space and packaging videos. Those kinds of videos tend to go viral. Especially sneak peeks of behind the scenes.
8. Attend Craft Shows
Attending craft shows can significantly boost the visibility and promotion of a small business by providing a dynamic platform for networking, showcasing products or services, and engaging with a targeted audience.
These events offer a unique opportunity to connect with potential customers, suppliers, and partners in a concentrated space.
It allows businesses to build brand awareness, gain market insights, and create personal relationships, ultimately fostering trust and credibility.
The face-to-face interactions enable small businesses to demonstrate their offerings, receive immediate feedback, and, in turn, generate leads and sales.
In essence, trade shows can serve as a powerful marketing tool, enhancing the reach and impact of a small business within its industry.
We’ve come to the end of our list of ways to promote your business. If you can understand and utilize these tips effectively, your business will scale beyond your expectations. Good luck, and see you at the top.
Next, read up on the best shipping label makers for your handmade orders.
